Career Profile: Marketing Manager

Marketing managers oversee the marking process.  They gather information and analyze the products or services they want to sell.  They research trends in buying and selling, develop ideas for new products, and work with advertising managers to figure out how to sell a product or service.  Marketing managers also develop a budget for the marketing process or campaign, research who wants the product, and gather opinions about the product to help develop and refine their marketing plan.

Helpful high school courses for a career as a marketing manager include:

• Accounting
• Banking & Finance
• Computer Applications
• Economics
• Introduction to Business
• Marketing
• Probability & Statistics
• Psychology
• Sociology

There are also opportunities to get real-life experience in the marketing field through completing internships or mentorships.  If you are interested in a career as a marketing manager, you also might want to join DECA or BPA to understand the business world.  These kinds of extracurricular activities also look great on both college and job applications!

Becoming a marketing manager might be the right pathway for you if...

• You enjoy working with people and on a team
• You like problem-solving and making decisions
• You enjoy working on computers
• You have an interest in advertising or selling products or services

In Minnesota, there are plenty of colleges and universities that offer degrees in marketing.  Some 4-year colleges and universities that have marketing programs include:

• Metropolitan State University
• Minnesota State University, Mankato
• St. Cloud State University
• Winona State University
• Augsburg College
• Hamline University
• University of St. Thomas
• University of Minnesota, Twin Cities
• University of Minnesota, Crookston
• University of Minnesota, Duluth

Information gathered from www.mncis.intocareers.org.